The MetroWest Boston Visitors Bureau, in partnership with the City of Marlborough and the Town of Franklin, today released additional details for its MetroWest Regional Fan Zone initiative celebrating the 2026 FIFA World Cup™, including event schedules, featured activities, entertainment programming, sponsors, and ticketing information.
Free tickets are now available for both Fan Zone locations at MetroWestVisitors.org/world-cup. While admission is free, advance ticket registration is required for all attendees.
The MetroWest Regional Fan Zones are currently among only a handful of officially licensed public viewing events in Massachusetts authorized to livestream FIFA World Cup™ matches, creating a rare opportunity for fans to experience the excitement of the tournament in a large-scale community setting close to home.
“From live match broadcasts and music to interactive games, food trucks, and family activities, these Fan Zones are designed to create an unforgettable festival atmosphere for residents and visitors alike,” said Stacey David, Executive Director of the MetroWest Boston Visitors Bureau. “This is about more than watching soccer—it’s about bringing communities together, celebrating the international spirit of the tournament, and showcasing MetroWest as a welcoming destination during one of the world’s biggest sporting events.”
Each Fan Zone will feature giant jumbotron livestreams of FIFA World Cup™ matches, live bands and performances, family-friendly activities, food vendors, beer gardens, lawn games, arts and crafts vendors, and interactive activities. Both locations will also host a World Cup Dance Party between matches, featuring music videos on the jumbotron, as well as dedicated opportunities for attendees to play “Just Dance” live on the big screen.
The New England Revolution mascot Slyde will appear at both locations for photo opportunities and fan engagement throughout the events.
Marlborough Fan Zone (Kelleher Field)
Event Hours & Match Schedule
• Thursday, June 11th: 1pm - 6pm, showing Mexico vs. South Africa at 3pm, New England Revolution Meet & Greet throughout the day
• Friday, June 12th: 5pm - 11pm, showing USA vs. Paraguay at 9pm
• Saturday, June 13th: 5pm - 11pm, showing Brazil vs. Morocco at 6pm and Haiti vs. Scotland at 9pm
Throughout the event, World Cup anthems and international music will help create a high-energy festival atmosphere celebrating the global spirit of the tournament.
Featured activities in Marlborough include:
• Sartorius Soccer Fever
• Southwick’s Zoo Basketball Shootout
• Shaw’s “Take Your Shot” Photobooth
• Quest Diagnostics Soccer Kick Wall
• Alltown Fresh Axe Throwing
• MWRTA Soccer Darts
Marlborough will also feature a Beer, Wine & Cocktails Garden including Lawson’s Finest Liquids.
Franklin Fan Zone (Franklin Town Common and adjacent Hayward Manor)
Event Hours & Match Schedule
• Wednesday, June 24th: 2pm – 9pm event time, showing Switzerland vs Canada at 3pm and Scotland vs Brazil at 6pm
• Thursday, June 25th: 3pm – 9pm event time, showing Ecuador vs. Germany at 4pm and Tunisia vs Netherlands at 7pm, New England Revolution Meet & Greet throughout the day
Interactive activities in Franklin will include:
• Southwick’s Zoo Giant Tic-Tac-Toe
• Franklin Youth Soccer Soccer Darts
• Franklin Youth Soccer Soccer Shootout
• New England Revolution Accuracy Kick
• “Take Your Shot” Photobooth
• Lawn games and additional family activities
Franklin’s Michelob Ultra Beer Garden will feature Stella Artois, Michelob Ultra, and Nutrl seltzer, as well as craft beer and wine from local producers.
Attendees at both locations can also enjoy a wide variety of food trucks and local vendors serving everything from classic festival favorites like popcorn, cotton candy, chips, snow cones, and drinks to handmade empanadas, Venezuelan and Caribbean specialties, fried dough, fried Oreos, and more.
The MetroWest Regional Fan Zones are sponsored in part by Southwick's Zoo, Dean College, and Brazilian Times.
Additional information, including the official Fan Zone Guide, ticket registration, match schedules, parking information, and future updates, is available at MetroWestVisitors.org/world-cup.
The MetroWest Boston Visitors Bureau is a non-profit organization focused on promoting travel and tourism throughout the 19 towns of the MetroWest region: Ashland, Bellingham, Framingham, Franklin, Holliston, Hopedale, Hopkinton, Hudson, Marlborough, Medway, Milford, Millis, Natick, Northborough, Sherborn, Southborough, Sudbury, Wayland, and Westborough. For more information, please visit the MBVB website at www.metrowestvisitors.org.
