Franklin Matters
Providing accurate and timely information about what matters in Franklin, MA since 2007. * Working in collaboration with Franklin TV and Radio (wfpr.fm) since October 2019 *
Monday, July 6, 2026
What's happening in Franklin, MA: Monday, July 6, 2026 ???
New schedule for the 2026-2027 Circle of Friends Coffeehouse is available
Save the date: July 29, for Music Boosters Support Night
Happy Fourth of July from the Norfolk County Registry of Deeds
The Wonderful World of Wine (WWW): Episode 319 - Wine Digital Marketing With Molly Bossardt (audio)
Hosts Kim Simone and Mark Lenzi exploring all things wine with you!
Wine Digital Marketing With Molly Bossardt
In this episode of The Wonderful World of Wine (WWW), hosts Kim and Mark sit down with Molly Bossardt of Bread & Butter Digital Marketing to pull back the curtain on the complex and rapidly evolving world of wine marketing.
If you think digital marketing is just posting a photo of a bottle on Instagram, prepare to be amazed. Molly shares her extensive background in the industry and dives deep into the intricate components that drive successful digital strategies today.
In this episode, we discuss:
- The "Snob Problem": A breakdown of Molly’s viral article, “The Wine World Has A Snob Problem,” and why accessibility is the key to the industry’s future.
- Generational Shifts: How different age groups perceive wine and why a "one-size-fits-all" marketing approach is failing.
- The Power of the Story: Why the narrative behind the label is often more important than the technical specs of the liquid inside.
- Influencers vs. Marketing: The distinct roles of wine influencers and professional digital marketing, and how they can coexist.
- The Adaptation Challenge: Why wine will endure, but only if marketing tactics adapt to modern consumer behavior.
- Digital Tools & Trends: The current status of email marketing, the effectiveness of various social media platforms, and what many people—and AI—get wrong about wine communication.
From the technical nuances to the emotional heartbeat of brand storytelling, this conversation proves that there is a lot more to wine marketing than meets the eye.
Listen now to discover how the wine world is finally finding its digital voice.
Explore more from Molly: www.breadandbutterdigitalmarketing.com
Cheers
🍷🍷🍷
Kim and Mark
https://on.soundcloud.com/w2lUoSMqNRMSGU5jQJ
https://www.thewww.wine/wine-digital-marketing-with-molly-bossardt/
Franklin Public Radio - wfpr.fm Schedule for Monday, July 6, 2026
It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.
Tune in to listen to the following:
Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online http://franklin.tv/programguide.pdf
Franklin TV schedule for Monday, July 6, 2026 (Your local Public, Education & Government "PEG" station
Franklin All Access TV - Our Public Access Channel (Comcast 6, Verizon 26) = MONDAY
Franklin Pride TV - Our Educational Channel (Comcast 8, Verizon 28) = MONDAY
Franklin Town Hall TV - Our Government Channel (Comcast 9, Verizon 29) = MONDAY
Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online http://franklin.tv/programguide.pdf
Sunday, July 5, 2026
What's happening in Franklin, MA: Sunday, July 5, 2026 ???
Franklin 4th of July Coalition: Schedule for Sunday, July 5, 2026
Franklin TV: Independence Day – Part 2!
Beaver Street Interceptor (BSI) Project: Construction Updates ~ Monday, July 6 through Friday, July 10
Franklin Public Radio - wfpr.fm schedule for Sunday, July 5, 2026
It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.
Tune in to listen to the following:
Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online http://franklin.tv/programguide.pdf
Saturday, July 4, 2026
What's happening in Franklin, MA: Saturday, July 4, 2026 ???
Franklin 4th of July Coalition: Schedule for Saturday, July 4
- Carnival Hours: 12-10
- WRIST BANDS: 12-5
- MEGAPASS: 12-10
- 12:00 - Mike Crandall Franklin Blues Festival
12:00 - ED PEABODY & THE BIG BLUE THANG1:15 - CLIFF TAYLOR & THE UNDERTAKERS2:30 - NEAL & THE VIPERS3:45 - MIKE CRANDALL TRIBUTE BAND5:00 - SUGAR RAY & THE BLUETONES6:15 - CARL RICCI & 706 UNION AVE7:30 - THE DARRELL NULISCH BAND8:45 - RICHIMAN & GROOVE NICE
Franklin carnival opens with cool lights on a hot night
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| Ferris wheel at dusk: The carnival's Ferris wheel turns against a darkening sky as families gather below. (Dan Brown Photo) |
Franklin Public Radio - wfpr.fm schedule for Saturday, July 4, 2026
It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.
Tune in to listen to the following:
Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online http://franklin.tv/programguide.pdf
Friday, July 3, 2026
What's happening in Franklin, MA: Friday, July 3, 2026 ???
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| For additional details on Library events -> https://www.franklinma.gov/ |
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| For additional details on Senior Center events -> |




















